Proud Flag Promotional Stunt
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Proud Flag Promotional Stunt
Promotional stunt for Petrobras oil company in celebration of Brazil's achievement of self-sufficiency in oil. Tabloid sized blank adhesive sheets with a designated color marker was sent to each office, as well as to each oil ship and platform. Employees were instructed to "give their autograph" for a great achievement. Then the sgnatures were assembled to form a giant 3-story high brazilian flag at the company's headquarters lobby area. Headline: "Brazil self-sufficient. Everyone is proud of this achievement."